CADILLAC

Leading a multi-year client relationship, resulting in a 360° brand modernization, business extensions and revenue increase.

© Daniel Arsham – Lunar garden
© Cadillac
© Cadillac House & Visionaire
© FutureBrand – Agency
© Gensler – Architecture
© Publicis – Advertising
© S. Williams – Editorial design

Please don’t hesitate to reach out
for more detailed information
on my role, projects and teams.

Highlights

Introduction ‘Monochrome crest logo'
_Design studies, strategic buy-in presentations for varying audiences

Definition, articulation and launch of ‘BOOK by Cadillac’

_The industry’s first luxury ‘vehicle subscription’ service

Definition, articulation and launch of ‘Cadillac House’

_Experiential brand extension

Definition, articulation and launch of ‘V-Performance Halo Strategy’

_Benefiting from outstanding race car credentials